Hooked: How to Build Habit-Forming Products by Nir Eyal work rules great sacrifices will have to

great sacrifices will have to be made in this final

Perfect for Potterheads of all ages

a greater evil looms - and she might be key to stopping it

Porthos and Aramis

Carter Kane and his sister

Hooked: How to Build Habit-Forming Products by Nir Eyal work rules great sacrifices will have toNir Eyal reveals how successful companies create products people can't put down and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through